Category: Digital Blog

  • 10 Elements of a Good Website: A Checklist

    successful websites checklist

    In a world of millions of websites, only a small percentage is truly successful. The good news is that you can determine how well you want your website to do. Any why not? Your website is your storefront on the web. It is your most important asset on the web. Tomorrow Facebook may close, but […]

  • 7 Types of Effective Social Media Content for Businesses

    types of social media content for businesses

    Social media networks create a privileged link with a family or professional circle. Iconic platforms such as Facebook, Instagram, Twitter, and Linkedin, and recently, Tik Tok, have occupied irreplaceable positions in the digital strategies of most companies today. Social media is a real springboard for businesses to acquire leads – it enables businesses to make […]

  • Before launching your e-commerce website: Checklist

    calla e-commerce tips checklist

    An e-commerce website can be defined as a website that facilitates the buying and selling of products and services online. An e-commerce website is, basically, an online shop. a shop displays products, buyers come in, select products, and pay for them. Calla Marketing Do you want to launch your e-commerce site? This guide gives you […]

  • Email Marketing: 5 Steps to Creating a Perfect Strategy

    Even if some doubt its effectiveness, Email Marketing remains an essential tool in any good marketing strategy. Email allows you both to convert your prospects into customers and to retain them. You still have to know how to use it, and that’s what this post covers First. to reap all these benefits, it is necessary […]

  • Coronavirus: Tips to Use Digital Marketing to your Business’ Advantage

    digital marketing during coronavirus

    The coronavirus (COVID19) outbreak has destabilised the world. Almost all industries have been affected and what was normal is now unthinkable. Some business have shut down when they were thriving just a month or so ago. But it’s not all gloom! With the internet, businesses can leverage smart digital marketing strategies to rise, both now […]

  • Which Social Network Should you Use for Your Business?

    choosing social media network for business

    Social media is a great way to spread the word about your business, but not every platform is suitable for every kind of business. Let’s explore the most popular social media platforms and explain which is the best match for your business. Facebook Facebook is still the leading social network out there and the chances […]

  • Win: The Why and How of Facebook for your Business

    There is no need to introduce Facebook! With 31 million active French users a month, it is the leading social network in France. Also, it is a powerful marketing and communication lever that companies must use to make themselves known and prosper. We have therefore compiled the 10 reasons why it is necessary today to create a Facebook […]

  • 6 Tips for Successful Email Marketing

    email marketing

    Today, email is still one of the most used communication channels, but businesses keep shunning them because they can be ignored or, worse, perceived as spam. Fact is, using Email Marketing to build a long-term relationship with your already-acquired contacts can still help you sell more, better, and in shorter time frames. Compared to search marketing, […]

  • Going Multichannel: Comparing Print and Digital Marketing

    print vs digital

      Whether you are a service provider or a manufacturer of products: advertising is essential for every business. Indeed, it is only in the context of targeted marketing actions that a large number of customers discover a certain product or service. But the whole industry has undergone a profound transformation in recent years. Since almost […]

  • Why your business MUST have a website

    business website

    Unless your business is not trying to grow, having a website in 2018 is essential. Not only does the website for a company facilitate the promotion of its products and services. But it’s also a free way to spread the right message to prospects and customers. And it’s now easier than ever. Every business, whatever […]