CALLA MARKETING: Digital Business Solutions

Strategies for Succeeding in Digital Advertising

Successful digital advertising

Staying at the forefront of trends and strategies is essential for businesses aiming to connect with their target audience effectively. With a multitude of platforms, ad formats, and targeting options available, mastering the intricacies of this landscape can be a daunting task. This article serves as your guiding light, offering insights and strategies to help […]

10 Tips for Creating a Successful Digital Marketing Strategy

ten tips that will help businesses create a successful digital marketing strategy

In today’s digital age, having a strong online presence is crucial for any business looking to succeed. That’s why creating a successful digital marketing strategy is essential for businesses of all sizes. However, with so many digital channels available, it can be overwhelming to know where to start. In this blog post, we will provide […]

The Importance of Website Speed for SEO and User Experience


In today’s fast-paced digital world, speed is a crucial factor that can make or break the success of your website. Not only does website speed affect user experience and satisfaction, but it also plays a vital role in search engine optimization (SEO). As a digital agency, we understand the importance of website speed and its […]

How to write effective social media copy

writing social media copy

Social media is an important part of any company’s marketing strategy. It’s a place where they get to interact with their customers and potential customers. With social media, companies can advertise themselves and their products, engage in conversations with people, and even sell things directly to them. Social media copywriting is a skill that is […]

10 Elements of a Good Website: A Checklist

successful websites checklist

In a world of millions of websites, only a small percentage is truly successful. The good news is that you can determine how well you want your website to do. Any why not? Your website is your storefront on the web. It is your most important asset on the web. Tomorrow Facebook may close, but […]

7 Types of Effective Social Media Content for Businesses

types of social media content for businesses

Social media networks create a privileged link with a family or professional circle. Iconic platforms such as Facebook, Instagram, Twitter, and Linkedin, and recently, Tik Tok, have occupied irreplaceable positions in the digital strategies of most companies today. Social media is a real springboard for businesses to acquire leads – it enables businesses to make […]

Before launching your e-commerce website: Checklist

calla e-commerce tips checklist

An e-commerce website can be defined as a website that facilitates the buying and selling of products and services online. An e-commerce website is, basically, an online shop. a shop displays products, buyers come in, select products, and pay for them. Calla Marketing Do you want to launch your e-commerce site? This guide gives you […]

Email Marketing: 5 Steps to Creating a Perfect Strategy

Even if some doubt its effectiveness, Email Marketing remains an essential tool in any good marketing strategy. Email allows you both to convert your prospects into customers and to retain them. You still have to know how to use it, and that’s what this post covers First. to reap all these benefits, it is necessary […]

Coronavirus: Tips to Use Digital Marketing to your Business’ Advantage

digital marketing during coronavirus

The coronavirus (COVID19) outbreak has destabilised the world. Almost all industries have been affected and what was normal is now unthinkable. Some business have shut down when they were thriving just a month or so ago. But it’s not all gloom! With the internet, businesses can leverage smart digital marketing strategies to rise, both now […]

Which Social Network Should you Use for Your Business?

choosing social media network for business

Social media is a great way to spread the word about your business, but not every platform is suitable for every kind of business. Let’s explore the most popular social media platforms and explain which is the best match for your business. Facebook Facebook is still the leading social network out there and the chances […]