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Digital Blog

Before launching your e-commerce website: Checklist

An e-commerce website can be defined as a website that facilitates the buying and selling of products and services online. An e-commerce website is, basically, an online shop. a shop displays products, buyers come in, select products, and pay for them. Calla Marketing Do you want to launch your e-commerce site? This guide gives you […]

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Digital Blog

Email Marketing: 5 Steps to Creating a Perfect Strategy

Even if some doubt its effectiveness, Email Marketing remains an essential tool in any good marketing strategy. Email allows you both to convert your prospects into customers and to retain them. You still have to know how to use it, and that’s what this post covers First. to reap all these benefits, it is necessary […]

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Digital Blog

Coronavirus: Tips to Use Digital Marketing to your Business’ Advantage

The coronavirus (COVID19) outbreak has destabilised the world. Almost all industries have been affected and what was normal is now unthinkable. Some business have shut down when they were thriving just a month or so ago. But it’s not all gloom! With the internet, businesses can leverage smart digital marketing strategies to rise, both now […]

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Digital Blog

Which Social Network Should you Use for Your Business?

Social media is a great way to spread the word about your business, but not every platform is suitable for every kind of business. Let’s explore the most popular social media platforms and explain which is the best match for your business. Facebook Facebook is still the leading social network out there and the chances […]

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Digital Blog

Win: The Why and How of Facebook for your Business

There is no need to introduce Facebook! With 31 million active French users a month, it is the leading social network in France. Also, it is a powerful marketing and communication lever that companies must use to make themselves known and prosper. We have therefore compiled the 10 reasons why it is necessary today to create a Facebook […]

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Digital Blog

6 Tips for Successful Email Marketing

Today, email is still one of the most used communication channels, but businesses keep shunning them because they can be ignored or, worse, perceived as spam. Fact is, using Email Marketing to build a long-term relationship with your already-acquired contacts can still help you sell more, better, and in shorter time frames. Compared to search marketing, […]

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Digital Blog

Going Multichannel: Comparing Print and Digital Marketing

  Whether you are a service provider or a manufacturer of products: advertising is essential for every business. Indeed, it is only in the context of targeted marketing actions that a large number of customers discover a certain product or service. But the whole industry has undergone a profound transformation in recent years. Since almost […]